As reported on hiphopspy, Dupri found Nicole on YouTube, under the alias of “Phatfffat.” A page featuring Nicole singing R&B covers received over 1 million views.

”I heard y’all say how much more aggressive record companies should be in making full use of all that the Internet has to offer,” says Dupri. “Our own web sites should be leading the way in the digital space. But they’re not. It’s all one media, and these days the digital space is way more powerful than outlets like print and television.” Dupree said.

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Edited by: Complexity

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